Money Mindset & Pricing Psychology by Cleo Eleftheriades

With the Money Mindset & Pricing Psychology session, Cleo Eleftheriades shared that pricing is an untapped growth strategy where the art of pricing requires understanding the impact of consumer’s behaviors and perception of salon prices. The salons were equipped with all the knowledge through a proper pricing design and value-based pricing, restaging the launch of INOA ID as the best example.